Mastering
the art of corporate gifting can be a real challenge. Many business people
can’t understand the purpose of such gift; on the other hand, we have those
that don’t understand the notion of a corporate gift. It is important to make a
good impression; for that to happen you must learn to avoid these ten
challenges when considering the corporate
gifting ideas.
1.
Embellished gift ideas:
Sure, you
want to impress a client or a potential investor, but that doesn’t mean you
have to go overboard when it comes to the perfect gift. When you’re dealing
with your clients you have to remember that they have different cultural
backgrounds; a wine basket might be suitable in France however it won’t impress
business people from Arab countries where alcohol is prohibited.
So it
totally depends where your client is from or your employee is from. The culture
they follow, their interest, whether it’s useful or no to the client also
matters.
People often
exaggerate the gifting ideas while resorting to gifting ideas. All that’s kept
in mind is, “clients and employees have to be impressed”.
Find a
creative corporate gifting company and
make your clients and employees happy!
Tip: Don’t
think of impressing, make them happy and they will stick to you!
2. Trivial
gifts:
In order to
not go overboard, don’t settle down for very trivial gifts! While you select
your gift, remember one rule, they have to be useful for your clients. Gifting
a minimum amount of gift voucher makes your clients feel you haven’t put enough
efforts on selecting the gifts! Whereas you select an amazing mug or pen with
your company logo perfectly blended will impress your clients. There are many corporate gifting ideas available here!
3. Avoiding
the Personal Touch:
Duh! You are
not expected to write a note to each and every one to add the personal touch to
your gifts. Try avoiding the postal service as a medium of gifting people. The
postal service does not adhere to the rules of corporate gifting in person.
Many companies search for Corporate gifting
companies to add corporate gifting as part of their culture, but they forget
gifting is not for the heck of it.
Tip: Don’t
ever adhere to postal service.
4.
Unmemorable gifts:
Gift
vouchers are a big NO NO! On your birthday, you get a thoughtful gift v/s a
gift voucher, which one do you prefer? A thoughtful gift! There are many corporate
gifting companies, but choose the right one with many attractive corporate
gifting ideas that will be cherished and remembered.
5.
Overpriced Gifts:
Impress your
clients, but don’t show off.
Clients
being the most important part of you, you may want to give them the best
corporate gift. But remember, there is a thin line between showing off and
impressing. You might want to give very expensive corporate gifts tour clients
or investors, but trust me some of them might not get impressed. They might
consider it to be a big show off. Chocolates or pens with the company logo
printed are preferred over expensive watches or anything that is too overboard.
Tip: Try
making your gift simple and memorable! Give your clients to think, how
thoughtful you are.
6. Tacky
gifts:
This is the
worst mistake business people make. You cannot offer a potential investor or a
client, a corporate gift that looks cheap and tacky, and then expect for them
to contact you or have an interest in your business. You don’t have to spend a
bomb on a present either, expensive gifts that are too tacky, but it is
important to abide by the rules. Keep it simple, classy and elegant!
7. Not paying attention to your clients
or employees cultural background:
As I
explained earlier, cultural backgrounds play an important role while gifting.
Corporate gifting plays a very crucial role in maintaining a long lasting
relationship with your business people.
For example,
you follow a culture where you don’t consume alcohol and you are gifted with an
expensive bottle of champagne! That’s bizarre, as it’s not a good idea to
having gifted a champagne bottle which won’t be used by your clients. Check out
various corporate gifting ideas, before you think of gifting one to your
clients or investors.
These are
the seven major points you have to remember while you resort to corporate
gifting.
As I earlier
said, corporate gifting is a crucial point to be remembered before you adhere
to one. Right gift to right people go hand in hand. Avoid the pitfall of worst
corporate gifts that could be given to your potential clients and investors.
Keep these major yet small points your head and find the right gift that will
not only impress your clients but will also be one hell of a memorable gift to
them.
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